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Qui est Demna, le nouveau directeur artistique de Gucci, nommé pour relancer la machine ?
Demna, previously at Balenciaga, is the new creative director of Gucci, replacing Sabato de Sarno. Kering, Gucci's parent company, hopes Demna's creative force will revitalize the struggling brand after a significant drop in sales and profit. Demna aims to bring a renewed fashion authority and cultural relevance to Gucci.
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